The four face Buddha is known mainly outside of Thailand by overseas Chinese worshipers, especially in Hong Kong, Macau, and Taiwan, but actually is a representation of the Hindu God Brahma or "Phra Phrom". In the Thai culture he is regarded as a deity of good fortune and protection.
Worshipers of Phra Phrom usually offer incense, candles, jasmine flowers or jasmine garlands in their worship, usually placing these offerings before all four heads of Phra Phrom, each head representing a different aspect of the deity; it is believed each side of Phra Phrom offers different blessings.
Another common way of worship is to place wooden elephant statues on the altar to honor him. Worshipers of Phra Phrom are also usually advised to abstain from consuming meat. It is also believed that worshipers have to make good on any promises made to the deity else misfortune will befall them instead of the fortune that was asked for.